In which case, take another page out of BuzzFeed’s book and experiment with uk email leads a new social feed dedicated exclusively to a certain type of content without overhauling your main accounts. For example: Coke could create an account solely dedicated to highlighting happy and uplifting moments Dos Equis could create an account solely dedicated to profiling interesting men Old Spice could create an account solely about lifehacks for college students Mint.com could create an account solely focused on financial tips and tricks It’s easy to treat social media as just another traffic-generating channel.
Posts are mostly , with the occasional and reluctant "engagement"-related post sprinkled in. The way Buzzfeed treats certain channels hints at a different goal: brand awareness. It’s not about focusing on your products. It’s just old-fashioned branding: associate your brand with the right emotion and put it in front of as many relevant people as possible. Pillar Pages: Why and How You Should Add Them to Your Content Strategy Content Marketing The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.