Augmented reality and multi-destination product advertising

[shaownhasan]

Our take: If you're marketing any type of mobile app, app promotion ads (formerly known as app install ads) work great because you can target your ads to only people belize b2b leads browsing Facebook on mobile devices of users.

Next, AR (augmented reality) ads will roll out globally on Instagram Reels, Facebook Reels and Facebook Stories. Additionally, a new "Watch and Explore" feature allows viewers to pause a video ad and preview where the link will be sent.

Another new Reels ad type is also designed to help consumers learn more before they click on an ad. Similar to Facebook Carousel Ads, Reels’ Multi-Destination Product Ads offer a similar solution, allowing viewers to browse multiple product images via different landing pages within a single ad.

Our Take: These updates are important for two reasons. First, the Reels feed moves quickly, and people have to move fairly quickly to click on your ad. Second, clicking on an ad in Reels takes the viewer completely out of the Reels feed. This means they have to stop watching Reels to explore your product. Now consumers can explore your products without interrupting their Reels session. If they do click, their intent is likely higher than a cold click.