Prohibited practices : There is

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To identify the right target, it is possible to carry out a series of targeted actions, such as: consult the Insights of your Facebook page to collect information on who follows you, analyze our potential and additional target audience with Facebook Audience Insights, build our buyer personas . Test creativity, copy and audience Always test creatives to improve performance so you can limit budget waste, improve results, and stabilize campaign performance over time. Update your ads often to increase your relevance score, use videos and images that attract the audience's attention, prefer short but effective texts for the ads, insert direct and simple calls to action to increase the reader's click.

Always update your kenya business email list target audience. In the next paragraphs, we will see what tools we use in Marketers to create, test and try out ads and related creatives. You will see our modus operandi… Do not exceed 20% text on images Facebook's policies have long allowed text to be less than 20% of the image: use the essential words to reach the user. For some time now, however, the 20% rule has lapsed , suspending penalties for those who exceed 20% of text on images used for ADS. It was a gradual change that first included a limitation of coverage and then the abolition of this limit, but it remains a best practice that Facebook wanted to accustom us to.

The advice is, however, not to be too verbose and get straight to the point in Facebook ads. The goal is to convert and, if you want to learn more about your product/service, you can do so on the landing page of your ads. Most Common Facebook Ads Problems Inserting Facebook ads is simple, but despite everything, some problems may arise. Let's look at the most common ones. Rejected Ads : The response email will state the reason for the rejection. You will be able to edit your ad or create a new one to comply with Facebook's policies, or you can request a further review.