Algorithms: what are they, how do they work and where are they present?

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You've probably heard about algorithms at least once in your life. And perhaps your first thought when trying to figure out what they really are is related to codes, computers, the internet, ads and social networks. Are we right?

Algorithms really do have a connection with each of the items we mentioned, but their meaning and impact on our lives goes far beyond their applications.

So, to understand what algorithms are, how they work and in which processes they are present, stay with us here and continue reading!

What are algorithms?

Instructions. The real meaning of algorithms begins with self employed database little word. After all, they are nothing more than a sequence of instructions, commands or operations performed to achieve an objective, whether it be solving a problem or performing a specific task.

It is a fact that algorithms have gained popularity due to social networks and, currently, they are strongly associated with the appearance of advertisements – almost “magically” – for products that we have just searched for on the internet.

But there is no magic behind this process and, in fact, the uses and applications of algorithms are countless, going far beyond this relationship with ads, and you will be able to follow them in this post.

How do algorithms work?

Data analysis, marketing automation, personalization, trend prediction, and advertising campaign optimization. These are just some of the main activities in which the algorithm is present.

The operation of this technology follows a logical sequence of operations that is designed to perform a specific task or solve a problem. The instructions that make up the algorithm can be simple or complex, programmed to be executed once or repeatedly, and may even involve mathematical operations, logical conditions and repetitions.

And it is this process that allows algorithms to be used to automate tasks, reduce errors, optimize performance, personalize consumption, improve customer experience, among many other business objectives and needs.

What are the applications of algorithms?

As we have already mentioned, the uses and applications of algorithms are countless. Google's algorithm, for example, allows the user to track and present search results to the user based on relevance, checking issues such as: user preferences, device used, content quality, location and several other factors.

When we look at social networks, such as Facebook and Instagram, the algorithm is able to indicate profiles and content according to the frequency of user interaction within the networks. This process also takes into account the user's age, profile, engagement and interests.

Another interesting application of algorithms is Spotify, where its objective is to create new experiences using different data, from the user's musical profile to even identifying whether a song is happy or sad so that it is possible to offer similar songs to its user.

As you can read in this content, algorithms can be used for infinite purposes and applied to the most diverse areas of our lives, whether personal or professional.

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