Use your presence on media and social networks

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Be where your personas are! I'm not telling you anything new by reminding you that the four most important networks currently are Facebook, Twitter, Google+, and LinkedIn. If you're targeting women, Pinterest has become essential, a topic we'll cover soon on our blog. For B2B, LinkedIn has become an excellent lever for acquisition, conversion, and loyalty. Social networks will allow you to increase your brand awareness and therefore generate traffic to your blog.

6) Integrate articles from your blog into your email campaigns

Embedding your blog posts through your email is a good way to saudi arabia mobile database traffic to your business blog. These emails allow you to provide information to your target audience and then convert them into leads.

7) Add calls-to-action in your articles and emails.

Your call-to-action is the final step in writing your article. Its goal is to encourage your readers to click and follow the conversion funnel previously planned in your strategy. It must generate attention, interest, desire, and the desire to click (action). You can insert them in several places throughout your articles, but also in your emails.

8) Test & Analyze!

Measure the performance of your articles to optimize them and identify which ones work best. Many analytics tools, such as Google Analytics, allow you to obtain advanced statistics on your visitors' behavior when reading your blog articles and evaluate the key factors that best convert your leads.

Download our "Lead Generation" guide if you want to learn more about generating qualified traffic!