6 Benefits of Marketing Automation for Software Publishers

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SMEs, especially in the IT sector, are increasingly turning to inbound marketing and growth hacking with success . But what about marketing automation ?

As you know, this marketing technique allows you to automate actions based on a pre-designed and personalized scenario. The idea is to move your prospects forward in their purchasing journey. Why ? To optimize your sales, of course , in particular thanks to simple tools , such as e-mailing .

But in practice, what are the benefits of thailand mobile database marketing for you, software publishers who already have a contact database and a sales team? In fact, there are plenty...

As your SME grows, your contact database will become increasingly extensive. With software publishers, this database is generally already existing and quite complete. Great! The problem? Unfortunately, your contacts are not always qualified , making it difficult to use these prospects intelligently. Don't worry, marketing automation will first help you qualify your database , know which persona each prospect corresponds to, and above all, know which stage of the purchasing journey they are in: awareness, consideration, or decision.

For example, you can easily promote certain software rather than others to some contacts or sell maintenance to a customer who is already equipped.

Does your contact database seem understocked? Read this: 4 Simple Steps to Generate More Leads.