Where are they in their purchasing journey?

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What information do they need at each stage of their purchasing journey? Where do they get their information? From whom? On which channel? What are the purchasing barriers? How do they search for information?

Are they looking for home designs (awareness), price (consideration) or reviews of your business (decision)?

customer-journey-home

Knowing the details of your ideal customers' buying journey will allow you to offer them the right content, at the taiyuan mobile number database time, on the right channel.

Example: purchasing journey / Google searches in turnkey construction.

house-construction-journey

3. Develop content for your personas
Based on your analysis of personas and their purchasing journey, develop content elements: website text, blog articles, useful documents to download, etc.

This content represents the key arguments you'll deliver to your targets at each stage of their purchasing journey. Your goal: to move your targets as far as possible through your sales funnel.

All of this content should be aimed at solving the problems your ideal customers are facing and educating them on possible solutions . The content should be relevant and provide value for each target persona .

4. Lead nurturing > Email sequences to bring to purchase maturity
This involves developing a series of educational emails with 4 goals in mind:

Maintain dialogue and communication with each prospect
(practical advice, open days, show homes, VIP invitations, homes under construction near you, etc.) > Your goal is to build a relationship and obtain a first real contact.

Communicate with your persona until they are ready to buy
And therefore... reduce these barriers to purchase as much as possible with each exchange / each email.

Showcase your leadership, expertise and differentiation
in the market by offering high-quality, high-value content.

Move the prospect through your sales funnel.
Most email sequences consist of between 3 and 10 emails, with a new email sent at least once a week .

Ideally, you will have 4 to 5 emails, with content offers for each stage of the customer journey.