Organic traffic vs. paid traffic: how to use these strategies?

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To begin with, organic traffic and paid traffic must coexist. Online digital marketing strategies must include the use of both — that’s not the point.

The real question is: when and how to use paid traffic and when and how to use organic traffic. Going into a little more detail, we go further: organic traffic will always be worked on. Therefore, when to use paid traffic is what we are targeting!

Anyway, let’s take a look at all the important aspects of these two forms of traffic. Stay tuned!

Understanding Organic Traffic and Paid Traffic
How do visitors arrive at your website or your social media posts and croatia whatsapp number database up getting to know your brand, following your content sharing and even purchasing your products or services?

For traffic, whether organic or paid. But what is the difference between them?



Organic traffic
We call organic the path that the public takes to your website or social media without clicking on an ad.

It happens when someone searches on Google, for example, and your blog or website appears in the responses. This means that some of your content has been ranked by the search engine.

Let’s say a user is searching for “how to sell more” and you have an excellent article on the topic on your blog. They will get there and will interact with a call to action or a link that you added to your product/service.

Even if an immediate purchase does not occur, this user must be transformed into a lead and will be nurtured, following a purchasing journey.

How do you get organic traffic?
This answer is simple: investing in SEO techniques and strategies, search engine optimizations.

How does SEO work? Through business keywords — the ones most searched for by customers on the internet —, blogs with relevant content , and well-written and authoritative texts.
In addition, there are other factors that are also optimized, such as alt text in images , URLs, topic structure (subtitles), etc.

Advantages of organic traffic: no spending on paid media.

Disadvantages: It may take a while for articles to start ranking and attracting the target audience.



Paid traffic
With paid traffic, visitors arrive at your social networks or blog/website through ads or sponsored links. In other words, it is an investment that you make in exchange for media, which is why it is called paid media.

This is a strategy that needs to be well-designed, so that money is not invested in the correct keywords, without reaching the target audience.

For example, if you have a business whose main audience is on Facebook, you should invest more in Facebook Ads than in Google Ads . Your strategies must be tailored to the type of consumer you want to reach.

What paid traffic has going for it: you can measure the results of your campaigns. In other words, you can see if you reached the target audience.

The downside is not meant to be negative, but rather a warning to use the right strategies. Consumers no longer just want to receive ads. They want connection, something that tells a story.
That's why we emphasized right at the beginning that the two types of traffic must coexist.

Our agency works to achieve the best of both types of traffic. Both the content producers for social networks and blogs and the traffic analyst work together to provide the best results for our clients.

Therefore, if you want to improve your revenue, give more visibility to your business and be among the first results in search engines, talk to one of our consultants!