The 2 major subdivisions of SEO in Real Estate Marketing

shukla7789 · Post by **shukla7789** » Mon Apr 21, 2025 6:14 am

1) On-Page SEO
To a large extent, organic positioning (in real estate marketing as in any other field) depends on the technical and operational characteristics of our website . A significant number of tasks, in the hands of a web programmer or developer, are essential for the SEO optimization of a website (home page), as well as all its associated pages.

This includes issues such as optimizing URLs (short, without capital letters or accents, keywords) and their meta descriptions, as well as adjusting website navigation for different digital devices.

Also known as technical SEO , it taiyuan mobile number database all the aspects a website must consider to meet search engine requirements: indexing, crawling, architecture, navigation, speed, and security.

Likewise, on-page SEO involves all the content available on that website. This content must be valuable and original , but it must also incorporate good use and distribution of keywords .

Keywords are the terms with the highest search percentage, and therefore, it is necessary to strategically include them in your content to improve its positioning .

Some basic aspects we can keep in mind when optimizing on-page SEO include tracking and removing all expired or broken links and avoiding duplicate content. As with everything, patient and consistent work is key here.

2) Off-Page SEO
Off-page organic positioning refers to the careful work of the links, follow and nofollow , of our website with other sites of authority and positioning quality.

This link and backlink work influences the visibility of our website and means that other digital channels, pages, blogs, and official accounts make real and valuable references to our organization and our website.

When it comes to off-page SEO, Google My Business positioning efforts also play an essential role, especially in the real estate industry . This way, users can find us based on our geographic location.

Off-page SEO, therefore, involves forming alliances with other sites and creating additional content. Wisely choosing our promotion and dissemination sources also contributes to SEO positioning and is part of a comprehensive real estate marketing plan .