Use cases for chatbots and virtual assistants

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Chatbots and virtual assistants are automation tools that serve to improve communication and customer service. They are used to answer frequently asked questions, offer product recommendations , and guide users through their purchasing processes.

These systems not only provide immediate assistance but are also designed to learn from past interactions. Thanks to artificial intelligence, they are able to improve the quality of their responses over time, increasingly personalizing the user experience. Chatbots can operate 24/7, allowing companies to maintain hong kong mobile database engagement even outside of business hours.

From an analytics perspective, chatbots collect valuable data on customer preferences and behaviors, which translates into useful insights for future campaigns. This data allows brands to adjust their digital marketing strategies more effectively and quickly.