How to find the best keywords

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At this stage, we found ourselves managing a large amount of keywords.

But the time had come to select the best ones.

How did we find the best keywords for our client?

We first eliminated namibia cell phone number list duplicates and special characters from the long-tail keywords to analyze them again on Google Keyword Planner.

Evaluating keywords, choosing the priority ones, is the secret ingredient for a successful keyword research strategy .

Finding long tail keywords
The keyword demand curve shows that long tail keywords have higher conversion rates
But, certainly, it is not an easy job.

In fact, it requires a considerable amount of time and a certain amount of technical expertise.

In fact, the mistake that many people or companies make when they are unfamiliar with how to find the right keywords for their business , is to focus on the keywords that convert the most, forgetting about those that could lead to a greater future conversion.

Effective keyword evaluation is not easy because you cannot predict user behavior in advance and you never know how long their path to purchasing your product or service will take.

The user journey is a long and winding “journey”, where the fact that a user visits your site represents only an initial sign of interest, which must be cultivated over time so that it turns into a conversion or purchase.

If you ignore this, you also ignore the fact that it is often helpful to work and find keywords that, while not converting right away, have a much stronger long-term conversion value .