A motivational conversation guide with tips, rather than an imperative policy
At Cisco, the social media policy is not just a list of what you as an employee are not allowed to do. On the contrary: it is a document that mainly wants to motivate employees to use the conversations and gives tips on how to do that best. russia phone number list The basis is simple: use your common sense, be transparent at all times and use the right tone.
Here you can find the full document Cisco social media guidelines June 2010 .
Top management support. The CEO leads by example and inspires the rest of the organization
An important lesson from Cisco is that social media needs to seep through the organization from the top down. At the moment, it still happens too often from the bottom layer – young people with knowledge of social media channels try to inspire colleagues and launch small projects. Absolutely positive, but it is important that social media is integrated strategically. And that requires budget, time and people.
to deal with critics within the company. To ensure that you have a good foundation for success, support from top management is absolutely necessary. Within Cisco, the CEO and other members of the executive team are the most active bloggers and initiators in the conversations. They show the way to the other employees and inspire with their personal story.