Step 5. Account structure, ideas for implementation

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Once you have defined your product segmentation, it's time to create your advertising campaigns in Performance Max. There are several ways to organize your account, each with its own advantages and disadvantages:

One company, one accent (Accent)
One company, one accent (Accent)

This approach is the fastest and easiest to set up. azerbaijan telegram data You place all your products in one company and assign one focus. However, it can make it difficult to measure performance and manage budgets across different products.

Segmentation by category
Segmentation by category

Create separate companies for different product categories or other parameters selected during segmentation. This approach usually takes more time to set up, but allows for better control over performance and budget allocation between categories.

Complex segmentation combinations
Complex segmentation combinations

For advanced users, you can try complex segmentation combinations where you segment by priority and, within each company, further divide products by category or other parameters. This approach works best, but requires more time to set up.