You have mail!" - In the past, millions of users of the email provider AOL were greeted with this greeting after logging into their account. While AOL is now a somewhat shadowy service provider, emails have become an indispensable part of both private and professional life. That is why they still play an important role for many companies. Find out from us how you can develop a successful newsletter strategy and what you need to consider!
Contents
Newsletter tools at a glance
Advantages and Disadvantages of Email Marketing
Developing a successful newsletter strategy
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The Newsletter: Definition and Areas of Application
In online marketing, a newsletter is an electronic message (e-mail) that is sent norway phone number list to subscribers at regular intervals. In contrast to a mailing list, the newsletter is sent . The majority of newsletters today are sent in , which allows the integration of images, videos or links in addition to text.
Depending on what your company and your offerings are, you can use newsletters for different purposes:
advertising of products and services
Promotion of marketing campaigns (e.g. competitions, special discounts)
PR and corporate communications (e.g. change of management, company anniversary)
customer surveys