Short-form video helps you reach more people organically

[shaownhasan]

Thanks to social platforms like Instagram and YouTube offering their own short-form video feeds, this content has become easier to repurpose across platforms—which saves you time and energy.

Today, the digital space is pay-to-play, while the economy is forcing teams to tighten budgets.

Not exactly a dream combination.

This is where short-form video is a secret superpower for investor data increasing reach without increasing spend. It makes sense: this format’s popularity already makes it more clickable and shareable. And those stacked engagements mean that social algorithms will notice, and push, your content.

How to prove ROI of short-form video
Proving the ROI of short-form video will help you get buy-in from your leadership team and gain their trust. And that, in turn, can help avoid lengthy approval times and missing trends.

According to Wyzowl, 63% of video marketers use video views as one of their metrics to measure ROI. But your video metrics will depend on your overarching social goals and platforms you use.

Here are a few to get you started:

Video views
Average watch time, or view duration
Full video views vs partial (may also be called “watched full video”)
Likes/dislikes