9.- Understand the difference between impulsive purchases and planned purchases

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To maximize sales, it's important to optimize your site and advertising campaigns to attract both planned and impulse buyers.

Appealing to customers planning their purchases involves providing a variety of in-depth information on the site, featuring feedback, and building relationships where possible.

Impulse buying, on the other hand, is much more emotional than logical.

To capture those impulsive buyers, consider using the following emotional triggers:


Ecommerce growth - Emotional triggers
The most popular emotional trigger is the free shipping offer, which attracts users because email list australia it reduces the cost and makes them want to act before they miss out.

“Official Site” and “Buy Now” were options two and three, showing the importance of building customer trust and establishing urgency.

The rise of online shopping has made it easier for impulse purchases to happen quickly.

You don't even need to get users into the store; you just need to show them a well-timed ad with an emotional trigger.

That said, more shoppers are researching products for longer, so it's necessary to appeal to both types of shoppers.

To effectively attract all customers, you must:
1.- Use emotional triggers like “free shipping” to create urgency and increase impulse buying; this can work not only for impulse buyers, but also for those who have been researching your product and are hoping for a deal to close the deal.

2.- Post your deals as early as possible. Many stores shared their Black Friday deals by posting them online in early November, which made it easy for researchers to assess which deal was best for them and helped them decide who to buy from.

3.- Remember that even "impulse buyers" often do some preliminary research. They may decide to treat themselves to a PS4 on Black Friday, but they may also do a couple of quick searches to see who has the best deal. Having as much transparent information posted as possible will help win over these customers.