SEO Internal Linking - Broken External Links

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This is the limit that each search bot has to crawl your website.

Each search engine decides how often and how deeply it crawls your website, based on the popularity of your content and how often it is updated.

As crawlers navigate your website through links, those deemed incompetent can waste your crawl budget, leaving your website's most important pages unindexed.

Link Equity (link juice)
It is a term that describes the distribution of SEO value from one page to another through the linking between them.

Links can be:

Interns
Those that connect pages of the same domain.

External
Those that connect pages from different domains.

Backlinks
Incoming links to a website or a page on a website from other sources.

Nofollow links
Nofollow links are links that do not influence the positioning of the website they point to.

To make a link nofollow, add the rel="nofollow" attribute .

What is website crawlability? What about SEO indexability? ← This is an internal link to a related article on our blog.

SEO Internal Linking - Broken Internal Links
The first and most obvious problem with broken links is that they don't work.

It could be because of a poorly constructed URL or because the page the link leads to is broken or no longer exists.

This circumstance affects the value of the links on your entire website, which negatively impacts positioning.

Broken links signal to Google that your website is of low quality and will definitely turn off your audience.

The percentage of affected links may seem low, but you should remember that each page can easily have between 20 and 100 links, so a single link can be a problem.

Please check that the URL link is correct and correct it if necessary.

If a page on your website returns an error, remove the link to that page or, email germany preferably, replace it with an updated link. If there is no way to handle this, create a redirect from the broken page.


External links pass authority from your page to the website you're linking to, so if the link is broken, you're wasting this resource.

Like internal linking, broken external links negatively impact the quality of your page, both in the eyes of Google and your audience.

Again, check if the URL is correct.

You cannot change other websites, but it is your responsibility to ensure that the links on your own site work properly.

So if the page you are linking to returns an error, contact the owner of the page to fix the problem, find another page that works properly and change the link, or simply remove the link.

SEO Internal Linking - Too Many On-Page Links
Too many links make your page look like a spammer's house, which will affect your rankings.

Additionally, PageRank, the authority of your page, is divided by the number of links it contains, so the more links you have, the less SEO value is transmitted to each of them.

SEMrush's site audit found this error on pages with over 3,000 links, which is insane for most pages.

Using fewer but more thoughtful links will help visitors navigate your site and result in a better link balance.