1. A fashion store sees the smartphone as a replacement or extension of the traditional customer card
FoursquareAction : a fashion store in a medium-sized city gives customers the option to earn the same discount instead of a customer card by checking in via FourSquare or Facebook at 10 different times.
Goal : to show that you are also important as a customer if you do not buy something. A visit has a certain value, especially if this is repeatedly shown to 'friends of customers'.
World : online and offline
Media : owned, earned and paid
2. Restaurant utilizes and rewards the experience of home cooks
Action : many restaurant visitors are passionate cooks and have a lot of knowledge and ideas that a chef can benefit from. Home cooks can submit a recipe, which has a chance to be on the menu for a certain period.
Goal : collecting interesting recipes (co-creation), generating loyalty, offering a suitable experience and the winner is stimulated to share his winning recipe or experience it in real life by inviting a certain number of friends.
World : online and offline
Media : owned, earned and paid
3. Sports store interacts with Facebook fans on the experience and content of 'sports'
Action : a sports shop in a large shopping city seeks interaction with Facebook fans by letting them vote for the best football goal of the weekend, for example.
Goal : regular contact with the target group and appearing in the eyes of 'friends of friends' with the aim of increasing brand awareness.
World : online
Media : owned and earned
4. Optimal use of bricks and clicks through click and collect
Action : a specialist retailer with a similar webshop uses its webshop as an extension of its service provision; customers can pre-register for new products and the order will be ready at the nearest store at the desired time.
Goal : generate awareness for the webshop and focus on optimal customer service.
World : online and offline
Media : owned
Cell phone coffee5. Share your enjoying-on-the-terrace moment with your friends
Action : by sharing the slogan of the catering establishment in combination with a photo of you sitting on the terrace, you can 'earn' your first drink.
Goal : you let your friends know via Facebook or Twitter that you france telegram data are sitting on the terrace. By sharing the right message in combination with an authentic experience, you generate a 'I want that too' effect. The costs of a first drink probably do not outweigh the exposure within the trusted network of friends of your customer.
World : offline and mobile
Media : owned and earned
Action : a webshop for professional make-up products sends personal and handwritten postcard with a number of accompanying make-up tips with every purchase.
Goal : extra positive experience after the purchase when unpacking the packaging and focus on the user's needs/experience by anticipating the future moment of use. The goal is to convert customers into Facebook fans, because they can find more tips there and get in touch with like-minded people.
World : online and offline
Media : owned and earned
7. Supply and demand also match in real life within the automotive sector
Action : various suppliers in the automotive sector provide the objects in the 'used-car street' with a QR code and an easy-to-remember URL. These are added to the poster with specifications that belong to the vehicle. By scanning the code (or going to the URL) and entering the e-mail address, all vehicle data is e-mailed directly to you in a neatly formatted PDF. This way you immediately have a 'wish list' in your mailbox when you get home!
Objective : collecting e-mail addresses, offering known online possibilities in an offline environment, responding to needs.
World : offline, online and mobile
Media : owned