If in the field of marketing, the creation of new content is the use of AI that, for the moment, has had more followers, the investments that are being made suggest that this will not be the only area of use .
In particular, generative AI is expected to have a positive impact on many aspects ıceland mobile database of the customer experience beyond content generation.
Generative Intelligence Content
Here are some of them:
customer support services during the purchasing phase (personal shopper);
customer support and after-sales services;
Creation of supports for sales agents in line with the company's commercial offer and the needs expressed by the potential client.
Generally speaking, the use of generative AI solutions in the field of customer experience mainly concerns:
personalization of content and interactions to support engagement and retention activities;
Reduction in operating costs resulting from the introduction of automated and optimized processes.