Centralized data. A CRM provides a complete, accurate record of a prospect's history.

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In some companies, looking into departments is like traveling back in time to the 1990s: files and internal mail rule the roost. Their email software and customer management are rarely fully integrated; lists are created separately and Excel tables are used to provide an overview. Other companies, on the other hand, have been using CRM systems for a long time and know what customer data they have, what information is valuable and worth collecting - and what is permitted.

Digitalization CRM: How does a CRM system help overseas chinese in uk data with the digitalization of business processes?
Customer Relationship Management (CRM) is the systematic design of customer relationship processes: a company consistently focuses on its customers.

A CRM system is an important tool for the digitalization of marketing, sales and customer service. A CRM system connects customer data, invoices and offers as well as other sales and marketing activities. Manual work steps can also be mapped and automated.

A CRM system stores and uses customer data digitally. Employees with access authorization can view this customer information, add to it and use it for advice.

By integrating email marketing systems, so-called follow-up emails can also be sent directly and automatically. This ensures that customers are not contacted multiple times with the same information, for example, and that data protection is complied with in accordance with the GDPR.