The general transformation is therefore an undeniable fact

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, and marketers who notice it are increasingly willing to replicate the practice of moving away from traditional media in their companies.

As I promised, in this newsletter I will not focus on how this process takes place, but on why it takes place at all.

Why are marketers abandoning traditional media?
Of course, I realize that I am not the first person to ask this question, korea telegram data but it is certainly knowledge worth having when making such important decisions as the selection of marketing channels .

As you can imagine, as is often the case in marketing, in this case the determinant is, among other things, money.

Recently, studies comparing the budgets that a marketer must allocate to digital marketing vs. traditional marketing in order to reach a specific number of potential customers have become extremely popular (at least abroad).

We can find such lists, among others, on the blogs of many marketing agencies; I will use one of them, which in my opinion best illustrates this issue.

The author of the chart is the digital agency Asset Digital Communications, which decided to compare the costs of reaching 2,000 recipients via different channels.

As you can see in the chart, in the case of channels such as search engines or social media platforms, these expenses are in the range of several dozen dollars. At the same time, to reach the same group through traditional channels, expenses start to reach even several hundred dollars.