Kurz took advantage of the late start in the election campaign to set the theme of change, embodied it and communicated it consistently. The FPÖ was left with only a "Actually, we invented it" campaign. Christian Kern could only complete the longing for change with slogans like "experience" and "responsibility". Instead of setting their own agenda, the opponents lagged behind.
Kurz also created a clear profile and a australia rcs data high level of appeal for himself by clearly distancing himself from the smear campaigns of his opponents, avoiding overly large personality shows in the tabloids and focusing on his core messages. In the Austrian election campaign, it turned out to be irrelevant which political advisors or celebrities you had on your side.
Conclusion: In the end, a brand mission - whose time has come - beats every tactical maneuver. Political parties, but also one or two corporate brands, have some catching up to do in order to tap into this strategic value creation and attraction potential. This requires the will to be strategically clear, to be able to say "no" and the courage to assert this in the face of resistance. Of course, it is now up to Sebastian Kurz to prove these hopes and projections in everyday life.