RD Summit 2019: 8 foolproof techniques to go beyond digital transformation

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At RD Summit 2019, we saw that only 8% of the global market is online. Although this is not a new fact, understanding the speed at which this digital market is growing and the opportunities it provides is challenging for many and can even cause some despair for those who need to lead their company to actions and paths of success and growth.

However, it is always important to have emotional intelligence and follow some basic and infallible tips to stay up to date and make the most of the evolution of online businesses. Welcome to the post-digital transformation era.

At InCuca, we support hundreds of companies that seek better results and are well advised on technologies, metrics and the future of the internet. This is a task that challenges us to always be one step ahead of paraguay number dataset trends for the main markets in different niches of the economy, such as energy, health, industry, agribusiness, engineering, education, finance, games, security, retail, among others.

In these markets, understanding better platforms, servers, web analytics, data science, artificial intelligence, to offer predictability to companies and agencies is our main task.

But how can we stay ahead of trends and lead the post-digital transformation era?

Before showing the 8 infallible techniques to go beyond digital transformation, we need to understand what this term means and why it has a high search volume today. Well, businesses have always existed in a manual or industrial way, but with the creation of the internet, these businesses gained another classifying adjective: either they are traditional or they can now also be digital .

Traditional businesses are those that are not yet on the internet, and digital businesses are those that are on the internet. Over time, more traditional businesses have migrated to the digital world, some have changed 100%, but the vast majority operate with part traditional business and part digital, creating another classification term: they are " trans " companies (part traditional, part digital).

Trans companies are migrating to digital as technology evolves, allowing more and more processes, logistics and the work itself to be done digitally. These companies are in a state of transformation. Thus, the big challenge for 92% of the traditional market is to be able to start online and begin their digital transformation.

However, the current digital market for companies that are already online faces major challenges such as dealing with a large volume of data from different business sectors, not only digital marketing and sales metrics, but also productivity metrics, various independent tools and platforms, and especially management metrics. Having centralized indicators and data to facilitate and ensure decision-making is vital.

Every director should look at the past, present and future, updating themselves in real time and with predictive algorithms to foresee the future and control their business. In the digital world, this is possible.

Although many businesses are on the transformative journey that digital represents, those who are already on the internet now need to evolve. To do this, in addition to having technical support on metrics, funnels, channels, social networks, and content, it is necessary to keep up with trends such as voice searches, changes in algorithms, artificial intelligence in understanding contexts, digital security and privacy, performance marketing, usability, and fluid interactions, create stronger connections and immerse themselves in remarkable experiences, keeping the business sustainable, production aligned, and the company culture aligned, which is reflected not only in productive and profitable data, but also for the user who browses and uses the digital environment.