Assign the found keywords to the content

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There are many different keyword research apps available, such as Soovle or the Google Keyword Suggest Tool. Use the tools you like and work well with to create your keyword list.

The Google AdWords Keyword Planner should also be an integral part of every keyword research.

Keyword research Google keyword planner

You can also enter your main keywords into the Google search mask and add the keywords to a list that Google automatically suggests to you.

Keyword research Google Suggest

If you enter your keyword in Google and press iceland whatsapp data Enter, similar search queries to the keyword will appear below the search queries. You can use the same method to search for interesting keywords on Bing, YouTube and Amazon.

Keyword research using similar search queries

Wikipedia is also a good place to do keyword research. To do this, enter your main keywords on Wikipedia and analyze the respective articles for interesting content. In the Wikipedia article on shoes, you will find keywords such as sneakers, moccasins, western boots or soles. If you click on the link to the article western boots in the second step, you will find cowboy boots, riding boots or chaps.

keyword research wikipedia

Now that you know what questions people are asking and you've found relevant keywords, incorporate those keywords into your website content. This may mean creating new content. For example, take the question about the combination of running and hiking shoes. Write a blog post about shoes that are suitable for running and hiking. Maybe do a field test and show the shoes in action? How do they perform? From that blog post, link to the product pages for readers who want to buy those shoes.

Keyword efficiency is what matters!

After all the preliminary work, the question arises as to how you analyze the effectiveness of each keyword. This is where it gets tricky: you cannot track an organic keyword as closely as you would like. In recent years, Google and Bing have decided to encrypt searches. This means that this data is no longer passed on to analytics platforms such as Google Analytics. Instead, the majority of keywords appear as "unknown."