Find the checklist for your buyer personas here

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Here you thank the lead for their interest. You would do this automatically in every exchange in analog life - at trade fairs, when visiting customers, in a store.
It is therefore important to express this convention of thanks online as well. In addition, your personal online style and of course other CTAs can be placed on the thank you pages, with which your buyer persona can move on to the next phase of their customer journey - the journey to the customer .

Read more about the customer journey here.


Conclusion
The conversion path describes the steps of gambling data usa the journey from prospect to customer. This process consists of attracting, welcoming, capturing and forwarding each lead. With a good content strategy as a basis, the four elements of a conversion path are easy to create and have an even greater impact. They form the start and foundation of an optimized customer journey. They are a tactic of the inbound marketing strategy. They are used to acquire the essential leads.

Read all about strategic content here.

The conversion path is the perfect example of the plannable, process-driven functionality of an inbound marketing tactic. And the conversion of website visitors to leads is just the beginning. This is followed by a second conversion, namely that of leads to customers.