Analytics and strategy adjustment

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3. Display advertising

We use image-promoting, noticeable formats to increase the frequency of quality contact. We combine direct placements in the subject and on portals, as well as programmatic purchases using 3rd Party Data on user behavior. This approach, coupled with Brand Safety settings, allows us to maximize the quality of placement and minimize the cost of reaching a unique user.

4. Social networks

VK and Telegram are the two largest social networks of audience presence, which work at all stages of the funnel. We use different formats + all possible types of targeting, including 3rd Party Data for the most accurate hit to the target audience.

5. Contextual advertising

Here our tactics are to ensure almost 100% visibility and raise category and brand queries to top positions. This is a key tool for handling hot demand.

6. PR

Even with a small budget of 4 million rubles, you can achieve taiwan telegram data significant results on business resources, which will increase the trust and authority of the brand and have a positive impact on SEO.

Online banking: how to enter a new category on a budget. Ingate Performance case study - image 10
The effectiveness of a media split is supported by the consistency of marketing across different types of media, when different types of channels work in a single system, do not contradict, but rather reinforce each other.

Online Banking: How to Enter a New Category on a Budget. Ingate Performance Case Study - Image 11

Own communication channels and reviews are important touchpoints with the audience in addition to paid placements.

— To put the strategy into action, we always remain flexible and adapt to changing market realities. Constant testing of hypotheses and optimization of advertising campaigns, regular collection and analysis of data, prompt implementation of new ideas and technologies will allow you to stay one step ahead of competitors and achieve your business goals as effectively as possible.