Why Inbound Marketing Alone Isn’t Enough

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And so I love the term fanatical prospecting because it defines what I know to be true, whether it’s inside sales or outside sales, the top salespeople in every industry that I’ve experienced are the ones that are absolutely fanatical about opening doors and getting people on the telephone.

Whether it’s via email, social, text messaging, or smoke signals, they’re working all the time to get people into the pipeline.

AP: So what you’re saying is that there’s not a market for a book called lukewarm half-hearted prospecting?

JB: I was gonna title it that, but my publisher had a little problem.

AP: So I find it really sort of fascinating that at the same czech republic telegram data time there’s this rising crescendo and buzz around marketing automation tools and focus on the soft lead generation activities, like inbound marketing and social selling, that you and other authors out there are beating the drum for proactive prospecting.

So what were you seeing out there that motivated you to write the book?

JB: Well, you know, I run a company, so I’m the CEO of Sales Gravy, we’re the largest and market share leader in employment advertising for sales.

I’ve got an inside sales team that’s right next to me. If you hear the bell ring, they sold something. They’re in there dialing.