What is owned media?

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Recently, advertising products and services to users through websites has come to be considered an old-fashioned form of advertising. In addition, web advertisements and websites often contain unnecessary information, and many of them are perceived as "eye-candy ads."

That is why the method of attracting customers that has started to attract attention is "owned media". Currently, owned media has many advantages as a new method albania cell phone number list of attracting customers to replace web marketing and websites, and is attracting a lot of attention. In this article, we will explain owned media in detail, introduce how to create it, its advantages, and success stories.





Table of Contents [Hide]

1. What is owned media?
2. Three differences between owned media and homepages
3. Why is attracting customers through owned media gaining attention?
4. Three benefits of using owned media to attract customers
5. Three ways to attract customers through owned media
6. How to create an owned media
7. Three points to efficiently attract customers through owned media
8. Three success stories of attracting customers through owned media
9. Acquire customers by attracting them through your owned media!
10. BOXIL for BtoB customer acquisition





Owned media refers to media that is "created and managed by a company" in order to strengthen the company's branding, increase contact with users, and attract more customers. In web marketing, a company's own website or blog is treated as owned media. In addition, advertising materials such as company catalogs and brochures are also recognized as owned media and are examples of successful customer attraction.



What is the purpose of owned media?


The first purpose of owned media is to "increase awareness" of a company's existence, products, services, etc. For example, if a company sells nursing care products, it will create detailed content about nursing care products, such as "how to choose nursing care products and their types." The benefit is that users who want to know about nursing care products can search the content, which creates an opportunity for them to learn about the company and its products.

Next, you acquire leads, which are potential customers, and attract them. Another important goal of owned media is to increase the number of requests for information, email newsletter registrations, and inquiries, thereby increasing the possibility of purchases and attracting customers. By obtaining personal information such as users' names, phone numbers, and email addresses using the above methods, you can carry out effective sales activities and successfully attract customers.

Branding is also one of the important goals of owned media. Generally speaking, branding is about getting users to deeply recognize a company's products and services, which leads to attracting customers, but another benefit is that it allows you to differentiate yourself from other companies. Therefore, when branding, you should emphasize the specialized aspects of your company's products and services to attract customers.



What is triple media in the web marketing industry?


The three media that connect companies and users on the marketing stage and attract customers are called triple media. Owned media is one of the triple media, and the interaction between each of the three media makes for smooth marketing activities and successful customer acquisition.



Relationship between the triple media

The triple media is classified into "paid media," in which advertising is carried out at a cost; "owned media," in which the company controls the advertising content; and "earned media," which is media provided by third parties such as social media and word of mouth.

The three media mentioned above are very different in the way they are made, the creators and senders, and the methods they use to communicate with users. Therefore, by interacting with each other, they can effectively approach users and succeed in attracting customers.