The lead form is the last hurdle to converting your potential customer. What function do the forms on your landing page actually serve? Do they help increase your conversion rate or are they causing you to lose potential profits?
It's easy to make mistakes when developing a form, but to be fair, it's not hard to fix all the shortcomings. Today, we'll look at how to work correctly (and incorrectly) with high-converting landing page capture forms.
5 Tips for Creating a Convenient and Effective Lead Form
Conversion Killers
Ask users to fill in too many fields, and they will go to other finland phone number data resources; ask them to fill in too few, and you will not have enough information to sell, and they will not have enough reasons to trust your company. How can you find the golden mean? To make fields not conversion killers, but conversion helpers, use the following tips:
1. Wrong: Thinking that the fewer fields, the better
Most marketers actually follow the rule: the fewer fields, the better. It would seem that this is the right approach in terms of conversion rate, but you will be surprised when you add/change a few fields. And although this action may not have a dramatic effect on the metrics, if you want quality leads, it is worth experimenting with increasing the number of fields.
2. Correct: Choose fields as carefully as possible to get quality leads
Choose the fields that visitors have to fill out carefully, otherwise you may end up with friction . Inflating your lead form by itself will not lead you to success: if your fields do not match the goals of the page, the visitor will simply refuse to fill them out. Put yourself in the users' shoes: imagine that you are applying for a job and during the interview you are asked a lot of questions that are in no way related to the desired position. Would you trust such an HR manager? Hardly. In order to get through the "interrogation" faster, users will click randomly, turning the data into completely unnecessary information, or even leave the landing page altogether.