Tools for Event Promotion

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SEO-tricks

To understand the principles of search engine optimization and its benefits for event promotion, you don’t need to have a higher education or complete professional courses. However, knowledge of SEO will allow you to find popular queries on the topic of your event, improve content and attract an audience to the event website.

Based on the keywords that users most pharmaceuticals email list often use to find events, services, or products related to your event, you can optimize your content and targeting settings to achieve maximum promotional impact.

Hashtags

Hashtags are one of the most effective tools for promoting events. There is nothing complicated in principle about how they work: they unite publications on the same topic in social networks, helping to highlight important information.

However, try not to use too many hashtags so that the text is not blue. The post will lose its main purpose and will look like spam if you use more than two hashtags in the text.

Hashtags for event promotion

When using hashtags to promote an event, keep in mind that it is better to keep the texts short. The ideal option is to write the name of the event and its short description.

If you have invited famous speakers, ask them to post with the same hashtags that you used. This way you can reach a larger audience and spread information about the event even wider.

Use hashtags not only in posts, but also in the text of printed materials, such as leaflets.

Easy ticket purchasing process and special offers

Users don't like to do too many actions, so make the process of buying tickets as simple as possible so that potential customers don't leave the site without the desired entrance ticket. It would be great if users could buy tickets in just a couple of clicks.

To attract customers, add a special offer or a giveaway to your call to purchase – for example, from speakers. If you invited a writer, then hold a contest where everyone who buys a ticket automatically becomes a participant in a giveaway of his book with an autograph.

Also, some tickets can be made VIP - visitors who buy them will receive some benefits, for example, free snacks and drinks, priority access, etc. In general, there can be many ideas. Thus, special offers will help attract potential clients, interesting them with additional opportunities.

Download a useful document on the topic:

Checklist: How to Achieve Your Goals in Negotiations with Clients
Video content

The social media audience loves watching videos. Therefore, video content is no less effective promotion tool. There are several types of such material that you can use to advertise your event:

In an event teaser, you can attract the user with dynamic frames and music.

And explainer videos will tell the audience about the topic of the event and its important points. In such videos, you can also introduce the speakers and tell about the purpose of the event.

A step-by-step video guide can clearly explain to users how to purchase tickets. A behind-the-scenes video will immerse the audience in the atmosphere of the event organization and bring them closer to your brand.

QR code

QR codes are still an effective means of promotion, because now they are placed almost everywhere - on posters, leaflets, packages and many other places. The principle of operation is simple - you need to point the smartphone camera at the mark and follow the link. It is the ease of use of the QR code that is the key to its effectiveness and popularity.

QR code for event promotion

An optical tag leading to a page describing your event can be added to the packaging of goods and gifts, to the headers of social network profiles, to street ads, and much more. Also, a link contained in the code can lead users to a page with a countdown, a form for selling tickets, or some creative activity – for example, a thematic riddle or test.

You can make a QR code yourself, without turning to specialists. There are many free online services that will generate an optical mark in a few minutes, which you can even edit. This will allow you to choose the necessary shape and color of the code, adjusting it to the specifics of the event.

In general, a creative approach will help you effectively promote any event, so don’t be afraid to go beyond the standard, familiar framework!